B2C Marketing, including, but not limited to, experiential events, have tremendous benefits for all industries.

Kaya Fest, a two-day music and awareness festival that honors the legacy of legendary musician and humanitarian, Bob Marley, is a prime example of the benefits of such marketing.

Stephen Marley, Herbo brand ambassador, spreading the message of “Education Before Recreation”. As an important goal of Kaya Fest, consumers are educated how to be responsible members of the cannabis community.

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As the cannabis industry continues to grow, Kaya Fest is key in helping to attract, educate, and introduce people who are new to the cannabis world

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