About ESSI

Eco Science Solutions, Inc. (ESSI) is a vertically integrated provider of consumer enterprise technologies and services applied to multiple industries, including the cannabis industry via their HERBO brand.

ESSI continues to enhance its enterprise initiatives focused on developing technology and accounting solutions, coupled with data analysis to help businesses be more effective in their abilities to connect, market, and sell to consumers.

ESSI has identified specific modules of a needed cloud-based software platform that can be applied to various industries, including agriculture.

  • Engagement and Customer Relationship Management (CRM)
  • Materials Resource Planning (MRP)
  • Inventory management
  • Seed-to-Sale Compliancy
  • E-commerce
  • Merchant processing
  • Accounting & Taxation
  • Human Resource Management
  • Analytics

With the current legislative and consumer acceptance of cannabis moving mainstream along with the projected market growth, ESSI’s revolutionary Enterprise Resource Planning System (ERP) has garnered attention from the investment community.

Michael Rountree Chief Executive Officer


Appointed in 2021, Michael Rountree is the Chief Executive Officer of Eco Science Solutions, Inc. (ESSI), a vertically integrated provider of consumer and enterprise technology products and services focused on accounting solutions supported with predictive data analytics.

Michael is a Certified Public Accountant with experience in the public and private sector, possessing over 30 years of accounting, business finance, and business governance experience. He has worked with government agencies, privately-held businesses, and Fortune 500 companies to help them successfully navigate and solve complex business and financial issues.

Michael has been instrumental in leading ESSI’s go-to-market and commercialization efforts of its groundbreaking Enterprise Resource Planning (ERP) platform, with an initial launch into the cannabis industry via the Herbo brand, with other industries to follow.

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Stephen Marley Brand Ambassador

Stephen Robert Nesta Marley, is the son of reggae legend Bob Marley, a Jamaican-American musician, and an eight-time Grammy Award winner. Marley established Kaya Fest, a music festival honoring Bob Marley, to spread the message of  “Education Before Recreation.”

The goal of the two day music and awareness festival is to educate consumers on how to be responsible cannabis users.

Tim Lyons ESSI Chief Technical Officer

Tim Lyons leverages over 30 years of engineering experience in the development of enterprise architecture and has been awarded 12 United States patents.
Tim has led International Enterprise Platform teams at AltaVista, Cisco, Compaq, and Gateway.
His accomplishments include launching the world’s first search engine e-commerce site for AltaVista Shopping, the Worldwide Distribution Network for Compaq and Gateway, and an IoT (Internet of Things) platform relied upon by Verizon, CenturyLink, AT&T, and other global companies.
Tim is also a veteran and his extensive military career internal to the U.S. government lends a vast knowledge base to ESSI.

Meredith Rountree ESSI-National Sales Director

Meredith Rountree is a driven and seasoned senior sales executive in a multitude of competitive and complex industries with nineteen years of successful experience representing start-ups and major enterprise companies.

She is a graduate of San Diego State University with a Bachelor of Arts in Public Administration and knowledgeable in enterprise applications including ERP, CRM, HCM, SCM, PLM, CPQ, CLM, SEM, SPM, RPA, BPO, CX, ML, Security, PO, AI, BI, E-commerce, and Big Data.

Meredith’s focus in SaaS and on premises for cloud-based solutions and services sold into complex B2B environments as well as consistently exceeding sales quotas throughout her career, provide exceptional expertise and progressive growth opportunities to the Eco Science Solutions, Inc. team collaboration for international need and changing environments. Meredith is CEO, Michael Rountree’s sibling.

Jeff Messineo

Jeff Messineo is an accomplished technical and web marketing professional with 22 years of experience leading corporate marketing and internal communications for businesses and government entities. His proficiency with web development, copywriting, print, and digital design provides creative, inspirational, and fresh communication opportunities in new spaces and technologies for ESSI.

Ellie Hirsch

A passionate communicator and educator, Ellie has worked for over 25 years developing brands and scaling them to grow market engagement with their audience, while maximizing lead generation and sales.

Ellie drives creative processes and content strategies across all brands of ESSI, promoting brand growth, educating investors, and further developing relationships, partnerships, and awareness through multiple platforms.

Jennifer Seminoff

Jennifer Seminoff is the Senior Accountant with ESSI and works closely with clients within the cannabis industry in the Oklahoma, Sacramento, and Colorado markets, establishing financial reporting and processing systems. Managing a full-cycle accounting department, she focuses on multiple operations, including cultivation, wholesale market distribution, and end-users.

Jennifer has analyzed transactions and expenses, saving companies tremendous amounts of money in tax liability payments, maximizing deductions in compliance with IRC Section 280E. Jennifer’s 20 years of experience includes performing audits for a national CPA accounting firm and leading teams in the private sector as Controller and CFO.

Jennifer holds a Master’s of Education.

Lynn Diaz Glatzl Implementation Specialist

Lynn has close to 30 years of experience in full cycle Accounting and operational support within public and private companies. She has worked in a myriad of industries including the cannabis, fitness, and software industries and held various positions including the Controller role. At Intuit she worked within their corporate accounting department for eight years.  During this time, she assisted with the development, implementation and documentation of two BOTS which were designed to perform the repetitive tasks relating to PO and accrual review. Lynn was also part of the Intuit Coupa implementation team and was responsible for the marketing accruals of Turbo Tax, QuickBooks, and Mint.

Lynn trains team members on system implementations and procedural changes in addition to typical accounting duties. She is passionate about creating and improving process efficiencies that impact company productivity and growth.

Lynn earned her Bachelor of Science in Accounting from Loyola Marymount University.